We are fully independent which means we are loyal to our clients, not the companies we represent. When you choose to work with us, you can rest assured that we will do all of the heavy lifting.
Our mission is to empower our clients with the knowledge to make the best decisions for themselves, their families, and their businesses. We always put our clients first.
Investment professionals want to sell you investments. Insurance professionals want to sell you insurance. We want to understand your entire financial puzzle, not just one piece.
Solid Solutions
Life insurance is the foundation upon which a solid financial future is built. We represent some of the most well-known names in the industry to find the right solutions for you.
Do you have over $7,000 in unsecured debt? Credit cards? Medical bills? Student loans? Back taxes? You may qualify to work with one of our debt resolutions specialists.
Whether you just started your first job or are planning to retire after 40 years, we have the tools that can help you accumulate wealth and protect your hard earned savings.
College funding is one thing, but college planning involves: skills assessments, college applications, grant and scholarship assistance, and a host of other complex tasks which is why we partner with the Heartland Institute.
Home and auto insurance provide financial protection against unexpected events like accidents, theft, and natural disasters, ensuring that you can recover and rebuild without facing significant financial hardship.
We offer diverse dental and vision coverage to meet your budget and health needs. With online enrollment and rates based on location instead of age, you are sure to find the perfect fit.
Medicare is complicated. With an array of Medicare options and significant rate variations, we strive to simplify the process for you, and help you select the best choice.
You insure your home and your car—but your income and earning potential are more valuable than any possession. Think of disability income insurance as protection for your paycheck.
Group benefits such as health, retirement, and wellness solutions, help to foster employee satisfaction, loyalty, and productivity while reducing turnover and keeping your business competitive.
Whether you're seeking general liability, workers compensation, auto, cyber security, or any other line of coverage, we are here to help you protect your business. We can tailor your coverage to make sure you're getting exactly what your business needs.
We aim to assist businesses in managing financial records, tracking expenses, and following tax rules. With our help, businesses can simplify financial tasks and make smart choices to grow and succeed.
Offer your employees a course taught by a CFEd® certified instructor. Whether your employees need help with retirement, cash flow planning, or debt management, or other important areas of financial education, we can help.

College costs keep rising, and for many families, the question isn’t if college will be expensive it’s how they’re going to pay for it. While traditional savings vehicles like 529 plans get most of the attention, life insurance is another tool some families use as part of a broader college funding strategy.
When structured properly, certain life insurance policies can offer flexibility, protection, and long-term value that goes beyond just education planning.
Let’s break down how it works and when it may (or may not) make sense.
This strategy typically involves a permanent life insurance policy, such as:
Whole life insurance
Universal life insurance
These policies include a cash value component.
Here’s the basic idea:
You pay premiums into the policy
Part of those premiums build cash value over time
That cash value grows tax-deferred
When college expenses arrive, you can:
Borrow against the cash value, or
Withdraw funds (depending on policy structure)
If the policyholder passes away before the child finishes college, the death benefit can help cover education costs and support the family financially.
Cash value inside permanent life insurance grows tax-deferred. Unlike taxable investment accounts, you don’t pay taxes each year on gains, which can help long-term accumulation.
(Tax treatment depends on policy structure and withdrawals.)
Unlike some college savings plans, life insurance:
Has no income caps
Doesn’t restrict who can use it based on earnings
This makes it an option for higher-income families who may be limited elsewhere.
Life insurance cash value isn’t restricted to “qualified education expenses.”
Funds can be used for:
Tuition
Housing
Books and supplies
Or even non-college needs if plans change
If your child doesn’t attend college, the money doesn’t go to waste, it stays available.
Life insurance does more than save.
If something happens to the policyholder:
The death benefit can help fund education
The family still has long-term financial protection
This is a major difference compared to traditional college-only savings vehicles.
This strategy is not a one-size-fits-all solution.
Things to weigh carefully:
Permanent life insurance costs more than term
Policies take time to build meaningful cash value
Proper design is critical to avoid unintended tax consequences
That’s why guidance from someone who understands both insurance and financial planning is essential.
Using life insurance to help fund college education can be a powerful strategy when it fits your broader financial picture. For some families, it provides flexibility, tax advantages, and peace of mind that other tools don’t offer.
For others, traditional savings plans may be a better fit or a combination of both may make the most sense.
The key is understanding your options before committing.
Thinking about college planning and want to know if this strategy makes sense for your family?
A quick conversation can help clarify your options, avoid costly mistakes, and build a plan that protects both your child’s future and your family’s financial security.
Schedule a no-pressure strategy call to explore your college funding options.
Start with a complimentary financial needs analysis. This will give you a chance to meet us and to see how we can help you achieve your dream.
Office:
450 St. John Rd. #2039
Michigan City, IN 46361
Call or Text:
219-259-5835
Email: [email protected]
Site:
www.bairandassociates.com